Clinical Trials Intelligence : New Medicine Faster, Safer, Smarter.
CTi – Clinical Trials Intelligence, is a decentralised enterprise software solution that will lower the cost of new medicines and speed up their delivery to market for the people that need them. It will achieve this by making clinical trials faster, more efficient and more cost effective for pharmaceutical companies that engage in the research of new medicines. ClinTex are a solution provider to the pharmaceutical industry, providing predictive analytics and AI to new medicines development.
Website & Platform launched Sell your Bitcoin (cash) instantly, no identification needed, Low Fees. 26+ withdraw methods. Earn with us, referral program is available Follow us on Twitter @coinstantNET and keep updated. FAQ is coming. https://www.coinstant.net
https://preview.redd.it/al1gy9t9v9q51.png?width=424&format=png&auto=webp&s=b29a60402d30576a4fd95f592b392fae202026ca Hopefully any questions you have will be answered by the resources below, but if you have additional questions feel free to ask them in the comments. If you're quite technically-minded, the Zano whitepaper gives a thorough overview of Zano's design and its main features. So, what is Zano? In brief, Zano is a project started by the original developers of CryptoNote. Coins with market caps totalling well over a billion dollars (Monero, Haven, Loki and countless others) run upon the codebase they created. Zano is a continuation of their efforts to create the "perfect money", and brings a wealth of enhancements to their original CryptoNote code. Development happens at a lightning pace, as the Github activity shows, but Zano is still very much a work-in-progress. Let's cut right to it: Here's why you should pay attention to Zano over the next 12-18 months. Quoting from a recent update:
Anton Sokolov has recently joined the Zano team. ... For the last months Anton has been working on theoretical work dedicated to log-size ring signatures. These signatures theoretically allows for a logarithmic relationship between the number of decoys and the size/performance of transactions. This means that we can set mixins at a level from up to 1000, keeping the reasonable size and processing speed of transactions. This will take Zano’s privacy to a whole new level, and we believe this technology will turn out to be groundbreaking!
If successful, this scheme will make Zano the most private, powerful and performant CryptoNote implementation on the planet. Bar none. A quantum leap in privacy with a minimal increase in resource usage. And if there's one team capable of pulling it off, it's this one.
What else makes Zano special?
You mean aside from having "the Godfather of CryptoNote" as the project lead? ;) Actually, the calibre of the developers/researchers at Zano probably is the project's single greatest strength. Drawing on years of experience, they've made careful design choices, optimizing performance with an asynchronous core architecture, and flexibility and extensibility with a modular code structure. This means that the developers are able to build and iterate fast, refining features and adding new ones at a rate that makes bigger and better-funded teams look sluggish at best. Zano also has some unique features that set it apart from similar projects: Privacy Firstly, if you're familiar with CryptoNote you won't be surprised that Zano transactions are private. The perfect money is fungible, and therefore must be untraceable. Bitcoin, for the most part, does little to hide your transaction data from unscrupulous observers. With Zano, privacy is the default. The untraceability and unlinkability of Zano transactions come from its use of ring signatures and stealth addresses. What this means is that no outside observer is able to tell if two transactions were sent to the same address, and for each transaction there is a set of possible senders that make it impossible to determine who the real sender is. Hybrid PoW-PoS consensus mechanism Zano achieves an optimal level of security by utilizing both Proof of Work and Proof of Stake for consensus. By combining the two systems, it mitigates their individual vulnerabilities (see 51% attack and "nothing at stake" problem). For an attack on Zano to have even a remote chance of success the attacker would have to obtain not only a majority of hashing power, but also a majority of the coins involved in staking. The system and its design considerations are discussed at length in the whitepaper. Aliases Here's a stealth address: ZxDdULdxC7NRFYhCGdxkcTZoEGQoqvbZqcDHj5a7Gad8Y8wZKAGZZmVCUf9AvSPNMK68L8r8JfAfxP4z1GcFQVCS2Jb9wVzoe. I have a hard enough time remembering my phone number. Fortunately, Zano has an alias system that lets you register an address to a human-readable name. (@orsonj if you want to anonymously buy me a coffee) Multisig Multisignature (multisig) refers to requiring multiple keys to authorize a Zano transaction. It has a number of applications, such as dividing up responsibility for a single Zano wallet among multiple parties, or creating backups where loss of a single seed doesn't lead to loss of the wallet. Multisig and escrow are key components of the planned Decentralized Marketplace (see below), so consideration was given to each of them from the design stages. Thus Zano's multisig, rather than being tagged on at the wallet-level as an afterthought, is part of its its core architecture being incorporated at the protocol level. This base-layer integration means months won't be spent in the future on complicated refactoring efforts in order to integrate multisig into a codebase that wasn't designed for it. Plus, it makes it far easier for third-party developers to include multisig (implemented correctly) in any Zano wallets and applications they create in the future. (Double Deposit MAD) Escrow With Zano's escrow service you can create fully customizable p2p contracts that are designed to, once signed by participants, enforce adherence to their conditions in such a way that no trusted third-party escrow agent is required. https://preview.redd.it/jp4oghyhv9q51.png?width=1762&format=png&auto=webp&s=12a1e76f76f902ed328886283050e416db3838a5 The Particl project, aside from a couple of minor differences, uses an escrow scheme that works the same way, so I've borrowed the term they coined ("Double Deposit MAD Escrow") as I think it describes the scheme perfectly. The system requires participants to make additional deposits, which they will forfeit if there is any attempt to act in a way that breaches the terms of the contract. Full details can be found in the Escrow section of the whitepaper. The usefulness of multisig and the escrow system may not seem obvious at first, but as mentioned before they'll form the backbone of Zano's Decentralized Marketplace service (described in the next section).
What does the future hold for Zano?
The planned upgrade to Zano's privacy, mentioned at the start, is obviously one of the most exciting things the team is working on, but it's not the only thing. Zano Roadmap Decentralized Marketplace From the beginning, the Zano team's goal has been to create the perfect money. And money can't just be some vehicle for speculative investment, money must be used. To that end, the team have created a set of tools to make it as simple as possible for Zano to be integrated into eCommerce platforms. Zano's API’s and plugins are easy to use, allowing even those with very little coding experience to use them in their E-commerce-related ventures. The culmination of this effort will be a full Decentralized Anonymous Marketplace built on top of the Zano blockchain. Rather than being accessed via the wallet, it will act more as a service - Marketplace as a Service (MAAS) - for anyone who wishes to use it. The inclusion of a simple "snippet" of code into a website is all that's needed to become part a global decentralized, trustless and private E-commerce network. Atomic Swaps Just as Zano's marketplace will allow you to transact without needing to trust your counterparty, atomic swaps will let you to easily convert between Zano and other cyryptocurrencies without having to trust a third-party service such as a centralized exchange. On top of that, it will also lead to the way to Zano's inclusion in the many decentralized exchange (DEX) services that have emerged in recent years.
Where can I buy Zano?
Zano's currently listed on the following exchanges: https://coinmarketcap.com/currencies/zano/markets/ It goes without saying, neither I nor the Zano team work for any of the exchanges or can vouch for their reliability. Use at your own risk and never leave coins on a centralized exchange for longer than necessary. Your keys, your coins! If you have any old graphics cards lying around(both AMD & NVIDIA), then Zano is also mineable through its unique ProgPowZ algorithm. Here's a guide on how to get started. Once you have some Zano, you can safely store it in one of the desktop or mobile wallets (available for all major platforms).
How can I support Zano?
Zano has no marketing department, which is why this post has been written by some guy and not the "Chief Growth Engineer @ Zano Enterprises". The hard part is already done: there's a team of world class developers and researchers gathered here. But, at least at the current prices, the team's funds are enough to cover the cost of development and little more. So the job of publicizing the project falls to the community. If you have any experience in community building/growth hacking at another cryptocurrency or open source project, or if you're a Zano holder who would like to ensure the project's long-term success by helping to spread the word, then send me a pm. We need to get organized. Researchers and developers are also very welcome. Working at the cutting edge of mathematics and cryptography means Zano provides challenging and rewarding work for anyone in those fields. Please contact the project's Community Manager u/Jed_T if you're interested in joining the team. Social Links: Twitter Discord Server Telegram Group Medium blog I'll do my best to keep this post accurate and up to date. Message me please with any suggested improvements and leave any questions you have below. Welcome to the Zano community and the new decentralizedprivateeconomy!
Welcome to the 11th official ColossusXT AMA! It has been an exciting year so far as we move closer to the launch of the Colossus Grid, and it's been interesting to see how COVID19 is affecting the world and the industry. The commitment to ColossusXT has never been stronger as we navigate these uncertain times due to COVID19. I will briefly go over development and business activities and if you have any additional questions about anything mentioned please drop a question in this AMA. [DEV] As we move forward through Q3 the first thing you can expect is a mandatory wallet update in the coming weeks, this wallet update will allow you to convert your zCOLX back into COLX, along with some other notable features that we will dive into to discuss once the wallet is released. We're getting closer and closer to Armis release and the Colossus Grid release, which will prove to be an exciting time for the community to participate in testing and/or marketing activities. [BIZ] We recently submitted a Project Pitch regarding ColossusXT to the National Science Foundation and have been invited to submit a full proposal. Should our proposal be accepted by the National Science Foundation we will be awarded 256,000 dollars for additional ColossusXT development, and continue onto Phase 2 proposals which will open up additional opportunities for ColossusXT research partnerships and additional funding opportunities. https://preview.redd.it/gvypc52tjcm51.png?width=682&format=png&auto=webp&s=35af9143dea8f2294dc8c4c799810cee4add6e47 ----------------------------------------------------------------------------------------------------------------------------------------------------- This AMA will start on 10 September and end on 30 September. The team will review and answer your questions no later than 10 October. Before the AMA begins, everyone from the community can ask questions on this page and upvote/downvote according to your interest. Rules: Please do not reply to other user's questions until the team has answered. Try to be precise with your questions and be polite. Contest: One person who asks a question will be chosen to receive 100,000 ColossusXT (COLX) and a ColossusXT T-Shirt! https://preview.redd.it/cz6lixhzicm51.png?width=800&format=png&auto=webp&s=30ec43751a5556d11c5f26c3f7ab4a044494c73e Processing img imldoefxgkm51... ----------------------------------------------------------------------------------------------------------------------------------------------------- About ColossusXT (COLX): ColossusXT is an open-source, community-driven, environmentally conscious cryptocurrency, and an alternative to bitcoin that features better anonymity. It allows people to store and invest their wealth in a non-government-controlled currency and make almost instantaneous and completely anonymous transfers with close to zero fees. Colossuscoin V1 was founded as a long-standing, energy-efficient and environmentally friendly digital cryptocurrency and this concept is being continued. The question format can be seen below: ----------------------------------------------------------- Q: What is the Colossus Grid? ----------------------------------------------------------- A: ColossusXT is an anonymous blockchain through obfuscation, along with the utilization of Armis (I2P). These features will protect end-user privacy as ColossusXT evolves into the Colossus Grid. The Colossus Grid will connect devices in a peer-to-peer network enabling users and applications to rent the cycles and storage of other users’ machines. This marketplace of computing power and storage will exclusively run on COLX currency. These resources will be used to complete tasks requiring any amount of computation time and capacity, or allow end-users to store data anonymously across the COLX decentralized network. Today, such resources are supplied by entities such as centralized cloud providers which are constrained by closed networks, proprietary payment systems, and hard-coded provisioning operations. Any user ranging from a single PC owner to a large data center can share resources through Colossus Grid and get paid in COLX for their contributions. Renters of computing power or storage space, on the other hand, may do so at low prices compared to the usual market prices because they are only using resources that already exist. ----------------------------------------------------------------------------------------------------------- Q: Why does your blockchain exist and what makes it unique? ----------------------------------------------------------------------------------------------------------- A: ColossusXT exists to provide an energy-efficient method of supercomputing. ColossusXT is unique in many ways. Some coins have one layer of privacy. ColossusXT and the Colossus Grid will utilize two layers of privacy through obfuscation, and Armis (I2P) these will protect users of the Colossus Grid as they utilize grid resources. There are also Masternodes and Proof of Stake which both can contribute to reducing 51% attacks, along with instant transactions and zero-fee transactions. This protection is paramount as ColossusXT evolves into the Colossus Grid. Grid Computing will have a pivotal role throughout the world, and what this means is that users will begin to experience the Internet as a seamless computational universe. Software applications, databases, sensors, video, and audio streams-all will be reborn as services that live in cyberspace, assembling, and reassembling themselves on the fly to meet the tasks at hand. Once plugged into the grid, a desktop machine will draw computational horsepower from all the other computers on the grid. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Important Information: Website Whitepaper Roadmap Business Plan Wiki Governance Partners GitHub What is ColossusXT? (YouTube) --------------------------------------------------------------------------------- Follow ColossusXT on: Twitter Facebook Telegram Discord Forums --------------------------------------------------------------------------------- Interested in joining the ColossusXT team? Contribute to an Idea! --------------------------------------------------------------------------------- AMA History: 2018 Q12018 Q22018 Q32018 Q4 2019 Q12019 Q22019 Q32019 Q4 2020 Q12020 Q2
Bitcoin Bush Bash - Murrurundi - Saturday 7th - Sunday 8th November 2020
What's This About?
This will be a ad hoc weekend to allow like minded bitcoiners to come together for a soocial weekend and get to know each other. If you are inclined, just turn up and gather in the indoor beer garden of the Railway Hotel. The plan is to socialise, tell stories, pat each other on the back and congratulate ourselves on being the geniuses we know we are. We'll have dinner in the beer garden Saturday and Sunday night. It's a certainty one or two bitcoiners will give a talk on what's happening in the space, we'll update the website when something firms up We need a minimum of two bitcoiners to attend and make this happen and they are locked in, see the list below, If you intend coming along, DM @holdoncomrades or @BTCSchellingPt and we'll add your Twitter handle below More info: http://bitcoinbushbash.info/
Swipe introduces Product Manual with New Products, Card Tiers, and more!
https://preview.redd.it/hvp70trukag51.png?width=700&format=png&auto=webp&s=390be8bbcb5fdea99a744cae0ff5b27853acf83a Swipe is thrilled to announce that it has released a new “redefined” white paper under: Swipe Product Manual. The Swipe Product Manual was designed with simplicity in mind for easy and coherent descriptions of the Swipe ecosystem of products. White papers tend to be bulky, mixed with content that the average user will not digest and understand. The typical cryptocurrency buyer or person looking to get into cryptocurrency, are not too found of the technicals behind a protocol, but more how the protocol will work described in a way for a layman person. This is how Swipe believes in working towards mass adoption. With this in mind, instead of filling our white papers with technical resources and explanations, we decided to take a different approach and go with a Product Manual style design. This will describe all of our current and future products that we have planned and the overall summary of each one. Technical descriptions and documentation will be made available, as required, per protocol as some will have API access for developers. Please bare in mind that this is a working document and may be subject to improvements and/or changes.
The new Swipe Card Tiers will give users more options to select a card program that suits their needs and budgets. Swipe is also excited to announce that our card programs now give up to 5% cash back in Bitcoin with benefits such as:
100% Rewards Rebates on Amazon Prime, Apple Music, Spotify, Netflix, and Hulu memberships*
10% Rewards Rebates on Starbucks, Uber, and Airbnb, and Travala.com*
Decentr ($DEC) - foundational cross-chain and cross-platform DeFi protocol
Decentr is a protocol designed to make blockchain/DLT mainstream by allowing DeFi applications built on various blockchains to “talk to each other”. Decentr is a 100% secure and decentralised Web 3.0 protocol where users can apply PDV (personal data value) to increase APR on $DEC that users loan out as part of of our DeFi dLoan features, as well as it being applied at PoS when paying for stuff online. Decentr is also building a BAT competitor browser and Chrome/Firefox extension that acts as a gateway to 100% decentralised Web 3.0
Allows DeFi Dapps to access all Decentr’s dFintech features, including dLoan, dPay. Key innovation is that the protocols is based on a user’s ability to leverage the value of their data as exchangeable “currency”.
Decentr is building foundational chain-agnostic protocols that will support “true” 100% DeFi Dapps, a 100% secure and decentralised, user-centric alt economy. DeFi dApps inter-connected by Decentr can talk to each other and share PDV (personal data value) of their users. PDV is best described as a personalized “exchange rate” (in a sense social reputation where more effort leads to more rewards and NOT more capital to more rewards. ) between currencies that users apply at point-of-sale to make the cost of goods and services cheaper online. PDV is applied to the APR users earn on $DEC (native token) that they hold that they loan out as part of the investing pool. PDV will also allow uncollateralized loans on their dLoan platform, and also on platforms like Aave and Compound.
Decentr will implement ZKsync to get super cheap and super fast transactions across the ETH network. It is also working with HoloChain and Tomochain to allow connect their DeFi ecosystem to the Ethereum DeFi ecosystem. Decentr has DEEP TIES and a PARTNERSHIP with Holochain: https://medium.com/@DecentrNet/decentr-holochain-ama-29d662caed03
Decentr is also building a browser and Chrome/Firefox extension - a gateway that “transitions” Web 2.0 into a 100% decentralised Web 3.0 via their suite of decentralised dFintech and dCommunications features. The browser adds a 100% decentralised “user layer” to current blockchain protocols so that applications built on blockchain can actually “talk to each other”. The browser uses encryption all the time and the power of blockchain to keep private keys safe. Browser will offer a more robust and innovative type of blockchain storage and caching that is much faster than VPN or TOR. It will allow surfing .onion addresses as well as the regular ones. >>BAT browser 400m marketcap, DEC marketcap 4m<<
Decentr is researching a hardware application, powered by Decentr software, that would greatly enhance current IoT networks. It’s called a “Smart Chip Node” (SCN) and will adhere to 4G LTE standards (with in-built 5G capability), which means connectivity between devices will match or exceed current speed and connectivity, dramatically improving stability and coverage of standalone devices, such as a laptop or tablet, as well as IoT devices, such as home routers and modems.
Decentr uses Coinbase API to optimise integrated implementation of the user layer and Blockchain as a Service (BaaS) to allow users to leverage cloud-based solutions to build, host and use their own blockchain apps. Tierion’s technological infrastructure, the Chainpoint Proof protocol, will come into play whenever a user adds something in Tierion’s data store. Hyperledger Fabric and R3 Corda private blockchains are used as an immutable transaction database for data transfers, including the following tech: R3 Corda, Hyperledger Fabric, Ansible, Bitbucket Pipelines, AWS, Node.JS, GoLang, Kotlin and CouchDB.
Implements a system of layered security protocols based on a radically-new software architecture that combines Elliptic Curve Cryptography (ECC)4 and Sobol sequencing with a n-dimensional chain as part of AI-enhanced, platform-wide community consensus mechanism — a mechanism that assigns mutually agreed value to data and user security protocol upgrades (further encouraging enhanced data integrity) by deploying a Delegated Proof of Stake (DPoS) protocol.
Bank of England has reached out to Decenr to discuss the potential of a UK CBDC upon hearing about the potential of their tech. Decentr is consistent with their own R&D into a "dGBP" and they requested a top-level document for review >> Decentr created this proposal: https://decentr.net/files/Decentr_Consultancy_Doc_UK_CBDC.pdf
A fee is charged for every transaction using dPay whereby an exchange takes place between money (fiat and digital) and data, and vice versa, either as part of DeFi features or via a dApp built on Decentr. They are launching pilot programmes in the following industries:
Banking/PSP Industry: On Product launch, due to Decentr’s powerful PSP connections (including the worlds #2 PSP by volume), a medium-scale pilot program will be launched, which will seed the network with 150,000 PSP customers in primarily the Spanish/LAC markets, generating revenue from day one.
“Bricks and Mortar” Supermarket/Grocery Industry: Decentr aims to ensure the long-term competitiveness of “bricks and mortar” supermarkets against online-only grocery retailers, such as Amazon, by a) building secure tech that allows supermarkets to digitise every aspect of their supply chains and operational functions, while b) allowing supermarkets to leverage this incredibly valuable data as a liquid asset class. Expected revenue by Year 5: $114Mn per year.
Online Advertising Industry: Decentr’s 100% decentralised platform credits users secure data with payable value, in the form of PDV, for engaging with ads. The Brave browser was launched in 2012 and in 8 years has reached over 12 million monthly active users, accented by as many as 4.3 million daily active users.
TOKEN $DEC AND SALE
Decentr recently complete their token sale on a purchase portal powered by Dolomite where they raised $974,000 in 10 minutes for a total sale hardcap of 1.25M. The $DEC token is actively trading on multiple exchanges including Uniswap and IDEX. Listed for free on IDEX, Hotbit, Hoo, Coinw, Tidex, BKex. Listed on CoinGecko and Coinmarketcap. Listed on Delta and Blockfolio apps. ➡️ Circulating supply: 61m $DEC. ➡️ Release schedule and token distribution LINK -> NO RELEASE UNTIL 2021.
A tradeable unit of value that is both internal and external to the Decentr platform.A unit of conversion between fiat entering and exiting the Decentr ecosystem.A way to capture the value of user data and combines the activity of every participant of the platform performing payment (dPay), or lending and borrowing (dLend), i.e a way to peg PDV to tangible/actionable value.Method of payment in the Decentr ecosystem.A method to internally underwrite the “Deconomy.
An Overview of Arizona Primary Races - Part 4: Legislative Districts 11-20
Welcome back to my omnibus compendium of Arizona’s upcoming primary races in the style of my 2018 summaries. The primary is set to take place August 4th – early voting ballots should have been mailed out on or around July 8th. Arizona’s a really interesting state (I may be a hair biased), since it not only is home to 2-3 swing House seats and a high-profile Senate race, but also tenuous majorities in both state houses that could – theoretically – neuter Ducey’s trifecta this fall. And counties have their races this year as well, so I’ve highlighted some of the fireworks ongoing in Maricopa. And this is before factoring in the fact that our state is a COVID-19 hotspot, with an unpopular Republican Governor doing almost nothing to stop it. If you’re interested about which district you live in, check https://azredistricting.org/districtlocato. If you want to get involved with your local Democratic party, find your legislative district on the previous link (NOT CD), and then search for your LD’s name at this link. Feel free to attend meetings, they’re a great way to get involved with candidates and like-minded individuals. If you wish to donate to a “clean elections” candidate (mentioned in the post as “clean”), you will have to live in that candidate’s legislative district to give qualifying $5 contributions (check here if anyone needs it in your area), but they are allowed to accept a limited amount of “seed money” from people outside of the district. The three CorpComm candidates can take $5’s statewide. If you do not want to vote at the polls, you will need to request an early ballot using the website of your county’s recorder prior to July 4th. Example links for Maricopa, Pima, and Pinal. Others available if needed. Race ratings for listed primaries will be listed as Safe/Likely/Leans/Tilt/Tossup (alternatively Solid instead of Safe if my mind blanks) and are not indicative of my own preference for that seat. I’ll denote my personal primary preferences at the end of this series, as well as the best Republican ticket for the Dems if someone here really really wants to pull a GOP ballot in the primary. I do not advise it, but since I can't stop ya, you'll get my best suggestions. Write-in candidates have yet to file, which could give us an outside chance at getting some Libertarians on the ballot (the Greens have lost their ballot access). If you have any questions about voting in the primary, which races are the most contested, and how to get involved with other Democrats in Arizona, feel free to PM me. All fundraising numbers here are as of 7/18/2020 (“Q2”). District stats are listed for the race that involved the top Democratic vote-getter in the past two midterm cycles plus the last two presidential races, taken from Daily Kos’s legislative sheet – Clinton’16, Obama’12, Sinema’18, and Garcia’14 (not his 2018 run). Part 1: Statewide and Congressional Races Part 2: Maricopa County Races Update 1: Congressional and County Rating Updates Part 3: Legislative Districts 1-10 ALL OPINIONS ARE MY OWN SOLELY IN MY CAPACITY AS A VOTER IN ARIZONA, AND NOT REPRESENTATIVE OF ANY ORGANIZATIONS I WORK/ED FOR OR AM/WAS A MEMBER OF. THIS POST IS IN NO WAY ENDORSED BY THE ARIZONA DEMOCRATIC PARTY OR ANY SUB-ORGANIZATION THEREOF, OR ANY FILED CANDIDATE. Alright, let’s get cracking, y’all. I’m going to try to save time and characters on the safer seats when I can, although of course I’ll expound on any fun stuff that comes up. Legislative District 11 (McSally+9.93, Trump+13.9, Douglas+16.7, Romney+19.3) The first district in this writeup installment is LD11, a district very close geographically and politically to LD8. Unlike LD8, however, LD11 has slowly been trending towards Democrats, instead of away from them. Encompassing the southern half of Pinal (including a large chunk of Casa Grande) and bits of Pima, LD11 could swing under the right conditions, but is probably a safe seat this year. That’s disappointing, since the incumbents in the district are pretty darn nasty. Incumbent Senator Venden “Vince” Leach ($98K COH), a sort-of Great Value Mitch McConnell, loves to spend his time filing SB1487 complaints against various liberal towns in Arizona – basically, suing cities over their attempts to go above and beyond state law when it comes to certain issues. Leach leads the SB1487 leaderboard with 4 SB1487 suits, most recently targeting Pima County over COVID-19 safety regulations that were slightly stricter than state law. Joining the suit were his House counterparts, COVID-19 conspiracy-monger Bret Roberts ($22.4K COH) and actual goddamn Oathkeeper and Charlottesville trutherMark Finchem ($27K COH). Facing Finchem and Roberts is the Democratic House nominee for LD11, Dr. Felipe Perez ($24.2K COH). Perez has made few waves online and I haven’t seen him even in the same tier of candidates as Girard in LD8, so he’s probably not going to supercharge this district into Dem. territory. But given the spike in public approval for the healthcare industry due to COVID, he may get lucky. On the Senate side, Leach’s opponent will be one of retired public administrator Linda Patterson ($4.7K COH, Clean) and Marine drill instructor Joanna Mendoza ($14.5K COH). Anything could happen between now and August, but Mendoza currently has a significant organizational, political (endorsements) and fiscal advantage over Patterson, and will probably be the nominee come August. A well-run race could feasibly knock out Finchem or Roberts, but I’ve yet to see that happen. Still, it’s far out enough that I’m not going to slam the door shut on a Perez win just yet. hunter15991 Rating: GOP primary unopposed, Safe Mendoza, Perez unopposed, Safe Leach, Safe Roberts, Likely Finchem general Legislative District 12 (McSally+17.19, Trump+24.5, Douglas+17.84, Romney+33.35) Really not going to focus much on this district to save space, as it’s a snoozefest. House Majority Leader Warren Petersen ($84.8K COH) is running for Senate to replace outgoing Sen. Eddie Farnsworth. Petersen faces Haitian DREAMer. former teacher, and 2018 LD-12 House nominee Lynsey Robinson ($1.4K COH). Robinson’s a great person, but lost her House race against Petersen by the 1v1 equivalent of 20 points, and shows no sign of knocking him off this time around. Petersen’s runningmates, Rep. Travis Grantham ($39K COH) and Queen Creek Councilman Jake Hoffman ($107.7K COH) are unopposed in both the primary and general. hunter15991 Rating: Primaries all unopposed, Safe Petersen general, GOP House unopposed Legislative District 13 (McSally+21.59, Trump+26.96, Douglas+26.22, Romney+31.62) Moving on to another Safe GOP district with not much activity – LD13! Stretching from the whiter Yuma neighborhoods all the way to Phoenix exurbs in Maricopa County (and the mirror image of LD4 to its south), LD13 routinely sends Republican slates to the legislature. This year, incumbents Sen. Sine Kerr ($58.5K COH), Rep. Tim Dunn ($60.4K COH), and Rep. Joanne Osborne ($15K COH) are all fighting to hold their seats. Kerr is unopposed in both the primary and general, while Dunn and Osborne are in the opposite situation – they’ve got two elections between now and inauguration day. Democratic paralegal Mariana Sandoval ($3.1K COH, Clean) will put up little resistance for the GOP in the general, but the entrance of former Senator and former Speaker Pro Tem Steve Montenegro ($27.8K COH) could really shake up the LD13 House primary. Montenegro, a Salvadoran-American legislator who resigned his Senate seat to run for the CD-8 special election primary (he placed 3rd, ultimately losing to then-Sen. Debbie Lesko), was a rising star in the AZ-GOP before his resignation and contemporaneous sexting scandal. This Senate run could be a good way for him to get his foot back in the door, and since his election would single-handedly double the amount of non-white Republicans in the legislator, I would figure that some Arizona Republicans are excited that Montenegro is throwing his hat back into the ring. I haven’t seen much about this primary online, but there’s vague general on GOP pages dinging Montenegro for his ties to a 2016 National Popular Vote bill in the legislature, which is a big purity sticking point for the further-right members of the Arizona GOP. That being said, the chatter is vague at best, and Montenegro has enough conservative cred (with endorsements from people like Joe Arpaio and former Rep. Trent Franks back during his special election run) that he will primarily face issues over the sexting scandal. I’ll give Osborne and Dunn a slight advantage over their incumbency, financial well-being, and the issues in Montenegro’s closet, but this is a really tight race and Montenegro could very well end up back in the legislature this time next year. hunter15991 Rating: Dem. unopposed, Kerr unopposed, Tilt Osborne, Tilt Dunn, All Safe GOP general Legislative District 14 (McSally+23.83, Trump+26.24, Douglas+22.88, Romney+26.84) This is yet another district where Democrats stand no real chance in competing this year, and haven’t in quite some time. Situated in SE Arizona, LD14 once incorporated some ancestrally Democratic mining towns in Greenlee and Graham County, but they’ve grown red enough in the past couple of decades that this district is now held by three GOP legislators. Former House Speaker and current Sen. David Gowan ($60.9K COH) (who was previously in the news for trying to use a state vehicle to assist in a failed Congressional campaign) faces realtor Bob Karp ($12.9K COH, Clean) in the general, while House incumbents Rep. Gail “Tax porn to build the wall” Griffin” ($50.5K COH) and Rep. Becky Nutt ($47.4K COH) face retired union activist Ronnie Maestas-Condos ($686 COH, Clean) and teacher Kim Beach-Moschetti ($13K COH, Clean). All 3 races will probably be easy GOP wins. hunter15991 Rating: Candidates unopposed in primaries, All Safe GOP general Legislative District 15 (McSally+8.01, Trump+16.61, Douglas+11.06, Romney+25.44) LD15, up in Northern Scottsdale and Phoenix, is one of the final frontiers of suburban expansion for Arizona Democrats, along with the Mormon suburbs of the far East Valley (LD12, 16, and 25). A very wealthy area, LD15 has routinely been a GOP stronghold – but their hold on the area has been dissipating steadily rapidly in the Trump era. In 2018, two Dem. House candidates both managed to outperform the “single-shot” performance of a 2016 candidate, and Kristin Dybvig-Pawelko ($48.6K COH, hereafter “KDP”) improved on the district’s 2016 State Senate margin by several points despite facing a significantly more difficult opponent than the 2016 Democrat. KDP is running again this year, as a single-shot candidate for the State House. Her opponents have yet to be set in stone, as both GOP Representatives are vacating their seats to run for higher office, and there are three GOP candidates in the August primary vying for two nominations. Veteran Steve Kaiser ($13.6K COH) and State House policy adviser Justin Wilmeth ($16K COH, $5.2K self-funded) are the nominal establishment picks for both seats, and have been endorsed by a whole host of GOP legislators. However, they face stiff competition from businessman Jarret Hamstreet ($23.2K COH, $10K self-funded), who boasts endorsements from GOP power-players like the local Chamber of Commerce and the NRA, as well as tacit support from the incumbent Senator in the district Heather Carter ($101.2K COH) (somewhat of an Arizona Lisa Murkowski). I’ve been able to find very little chatter on the race, but with Hamstreet’s significant fundraising advantage I definitely think he secures one of the two nominations this November. While the district is still quite red, KDP is no spring chicken, and facing Kasier, Hamstreet, or Wilmeth will be a lot easier than her run against Carter in 2018. If I’m going to be honest, it is the GOP Senate primary that is almost as important as the House general election. Heather Carter has gotten on the bad side of quite a few conservative legislators during her tenure in the Senate, holding up GOP budgets with her partner in crime Paul Boyer in 2019 over a stalled child sexual assault statute of limitations bill and this year over an amendment to give additional funding to firefighters for PPE and to students for tuition support. That amendment failed 15-15 thanks to one Kate Brophy McGee - more on her later. Carter’s actual attempts at moderation (as opposed to McGee’s performative bullshit) has inspired current State Rep. Nancy Barto ($9.9K COH) to challenge her for the Senate. Barto has the support of both Kaiser and Wilmeth (as well as most of the GOP establishment) but has been routinely lagging behind Carter in fundraising (both in terms of current COH and overall amount raised). Carter has been bringing in more “moderate” and pro-public education GOP volunteers from all over Phoenix and is sure to put up a fight in August. As it stands, I think she narrowly pulls it off. There is no Democratic Senate opponent in the general, so winning the primary automatically wins the seat. If you’ve got GOP friends in AZ who just can’t bare phonebanking for Democratic candidates but complain about the state of the Republican party, send them her way. Carter has beliefs. Barto has none. Slate totals:
Barto coalition (KaiseWilmeth/Barto): $40.5K
hunter15991 Rating: Dem. unopposed, Tilt Carter, Lean Hamstreet, Tilt Kaiser, GOP Sen. unopposed in general, Likely Hamstreet, 2nd GOP unopposed Legislative District 16 (McSally+17.58, Trump+28.37, Douglas+17, Romney+28.11) LD16, out on the border between Pinal and Maricopa County, is probably the reddest district in Arizona that could still be relatively considered “suburban”. The only Democratic candidate is write-in House candidate Rev. Helen Hunter ($783 COH), and while her background is stellar (incl. past work with the NAACP, Mesa PD’s Use of Force Committee, and other community involvement), there isn’t even a guarantee she’ll make it onto the November ballot. Meanwhile, Rep. Kelly Townsend ($15.5K COH) has tired of the State House (just like she tired of her furry fursona, and is running unopposed for State Senate. The real drama, therefore, is in the GOP State House primary to win Townsend’s old seat. Incumbent Rep. John Fillmore ($12.9K COH) is running for another term, and seems set to win one of the two nominations. Townsend’s former seat is contested by respiratory therapist Liza Godzich ($14.6K COH) (who wins the “most moderate” title by default by virtue of taking COVID kinda seriously), CorpComm policy advisor Jacqueline Parker ($16.4K COH), and school choice activist/general lunatic Forest Moriarty ($17.7K COH). Moriarty has the valuable Townsend endorsement, but has not been able to consolidate support easily elsewhere – Parker’s CorpComm ties let her bring quite a few assets of her own to bear, as well as endorsements from Congressman Andy Biggs and the NRA. This election will be a test of Townsend’s downballot coattails, as well as those of the school choice movement in AZ parlaying any support they may have into legislative results. Success for Moriarty here could go as far as inspiring Townsend to run for Governor. We’ll see if it comes to that. hunter15991 Rating: No Dem. filed (pending write-in), Townsend unopposed, Lean Fillmore, Tossup ParkeMoriarty, GOP unopposed in general Legislative District 17 (Sinema+3.53, Trump+4.09, Douglas+3.12, Romney+14.16) One of the reasons I significantly delayed writing these writeups was because I was dreading writing about LD17. Not to doxx myself completely, but in 2018 I had far too many negative encounters with the incumbent Democratic Representative, Jennifer Pawlik ($101.3K COH) that made me routinely question my support of her. I’m still trying to heal the wounds in multiple relationships I have with friends that were caused by Pawlik’s actions. I deeply regret ever lifting a finger to help her when I had opportunities in other districts. But because her actions never got physical, because the stakes are so high this year, and because too much unsubstantiated negative talk about a candidate can get a post deleted - I don’t wish to publicly expound on her actions (nor put words in the mouth of other people who interacted with her). Feel free to PM if interested. Pawlik as a candidate is a grab-bag. On paper she’d be a strong option for a suburban district – a teacher and education funding activist with a prior win during the 2018 wave. However, behind the scenes she is quite a poor campaigner in ways that directly impact Democratic candidates’ odds and presences in the district, including her own - which makes me more apprehensive of her odds of re-election than her fellow Jennifer in HD18 (Rep. Jennifer Jermaine), who’s quite similar to Pawlik on the whole. Pawlik’s Senate runningmate this year is local businessman and first-generation American Ajlan “AJ” Kurdoglu ($51.5K COH). AJ’s a good guy and more serious of a campaigner than Pawlik, and is on well enough terms with her that no inter-candidate drama will probably happen this fall (which would be a welcome change for the district). He’s been slightly outpacing her in fundraising and seems to be hitting the ground running. The Republican incumbents in this district are Sen. JD Mesnard ($102.6K COH), who moonlights as legal counsel for an organization categorized as a hate group by the SPLC, and Jeff Wenninger ($117.8K COH), a backbench Bitcoin bro. Wenninger and Mesnard have both been in their seats for a while, and this cycle were backing Chandler Vice Mayor (and JD Mesnard’s mom) Nora Ellen for the other State House seat – Ellen lost to Pawlik in 2018. But in a stroke of luck for Pawlik, Ellen failed to qualify for the ballot this year. However, in a similar stroke of luck for the GOP Liz Harris ($27.3K COH, $21.3K self-funded) - a local realtor (like Ellen) - did qualify. I’ve yet to discern just how close she is with Mesnard and Wenninger, and how much cash she is willing to dump into this race, but in terms of how random non-GOP establishment candidates the LD17 Republicans could have done far worse than Harris. All the pieces in this district would point to a shift even further left than it was in 2018, and had I not known what I know about Pawlik this would be a Tilt D House/Tossup Senate. But I don’t know if she’s changed since 2018 - and if she hasn’t, there is no guarantee that she won’t snatch defeat from the jaws of victory. hunter15991 Rating: Primaries uncontested, Tilt Mesnard, Tossup House (Pawlik/Harris), Safe Wenninger Legislative District 18 (Sinema+18.58, Clinton+10.39, Garcia+12.5, Romney+1.93) Like LD10 in the previous part of my writeup, the situation in LD18 is another blast of the proverbial Gjallarhorn for the AZ-GOP’s suburban chances. Once a very competitive district (fully red as recently as 2016), LD18 is now held by 3 Democrats – Sen. Sean Bowie ($106.3K COH), Rep. Jennifer Jermaine ($65.7K COH), and Rep. Mitzi Epstein ($60.8K COH). Bowie and Epstein have carved rather moderate paths in their respective houses having been elected back when this district was more competitive, while Jermaine’s tacked a bit more to the left, and has been a prominent voice for increasing education funding (prior to running for the State House she was a public school funding activist and IIRC Moms Demand Action member) and for missing indigenous women (Jermaine is part indigenous herself). The GOP’s troubles in this district started around the filing deadline, when one of their candidates, Alyssa Shearer, withdrew from the primary. Super anti-abortion nut Don Hawker ($619 COH) filed as a write-in candidate to replace her, but it’s uncertain if he’ll qualify for the general election. Their other House candidate, Bob Robson ($11K COH) is on paper a solid candidate (being a former Speaker Pro Tem of the state house), but lost by the equivalent of 6% to Epstein in 2016 and by 19% when he ran for Kyrene Justice of the Peace (a district that roughly matches the boundaries of LD18. Robson’s an old warhorse) - going 0 for 2 since 2014. It’s a sign of the times that he and discount Scott Roeder are the two potential House candidates for the GOP in this district. In the Senate, the GOP doesn’t fare much better. Real estate agent Suzanne Sharer ($4.2K COH) is trying to run a semblance of a decent race against Sen. Bowie, but keeps using her campaign Twitter (@blondeandsmart – I promise you that’s a real handle) to retweet QAnon shit. Sharer is going nowhere in November. That’s if she makes it to November, given her past retweets advocating for people to drink bleach to cure COVID. hunter15991 Rating: Primaries uncontested, All Safe Dem. general Legislative District 19 (Sinema+44.97, Clinton+40.25, Garcia+32.38, Obama+34.3) LD19 is a safe Democratic district in the West Valley, where all the drama is happening in the primary. Rep. Lorenzo Sierra ($9.3K COH) and Rep. Diego Espinoza ($25.2K COH) are both running for re-election, defending their seats against challenger Leezah Sun ($5.1K COH), a local activist. Sierra and Espinoza haven’t been particularly conservative in their voting records in the legislator, but have taken some flack from the more progressive wing of the party lately for outside corporate expenditures in this primary. I’m honestly unsure why these PACs are weighing in given that Sun isn’t running all that good of a campaign, but I guess better spend it here than in tighter primaries. Assistant State Minority Leader Lupe Contreras ($7.2K COH) is unopposed in his primary. In the general, there’s one GOP candidate for both House and Senate, but both are write-ins and could possibly not qualify for the ballot. For now, Democrats are unopposed in this district in the general. hunter15991 Contreras uncontested, Safe Sierra, Safe Espinoza, Uncontested Dem. general Legislative District 20 (Sinema+3.7, Trump+8.01, Douglas+0.04, Romney+12.87) LD20 is another suburban district where Democrats could see sizable gains this fall. Won by Sinema and Maricopa County Recorder Adrian Fontes, and almost snagged by David Garcia during the 2014 Superintendent race, LD20 has been on the Arizona Democratic Party’s mind for a few cycles now. Their candidates this year are strong – 2018 Senate nominee Doug Ervin ($94.6K COH) has filed for a rematch after losing by 4 in 2018 (where an independent ex-GOP candidate took 7% - Ervin claims Quelland actually hurt him more than district Republicans), and retired teacher Judy Schweibert ($158.2K COH) is running for House. Both are running bang-up campaigns and seem set to make November a problem for local Republicans, and Ervin has eschewed the public funding he took last time in order to be able to fundraise better for the slugfest ahead. The local GOP, however, isn’t taking this lying down. Representatives Shawnna Bolick ($161.8K COH) - who was almost bumped off the ballot for using a PO Box as her filing address - and Anthony Kern ($73.4K COH) - an ex-cop on the Brady “untrustworthy cop” list - have been building their warchests in preparation for this cycle after narrowly hanging on in 2018 (despite both Democrats in that race running with public funding). While Bolick has typically stayed out of especially heinous controversy on social media (despite once posting that all masks come from Wuhan and are thus contaminated with COVID), Kern’s time on the force seems to have stuck with him, and his Twitter feed is full of a lot of pro-cop posts and whatnot. With Schweibert running as a single-shot candidate this year I can see Kern’s tendency of accidentally discharging his foot into his mouth finally coming back to bite him. On the Senate side the past election results are slightly more promising than the House, but the opponent is tougher as well. Sen. Paul Boyer ($50.5K COH) is probably the closest there is to a living John McCain in the Arizona Legislature (not to deify him too much – he’s still conservative), having blocked two GOP budgets in the past two years along with Sen. Heather Carter (see LD15). In 2019 this was over a child sexual assault reform bill (extending the statute of limitations), and in 2020 this was over a lack of funding to firefighters and university students in the emergency “skinny” COVID budget the legislature passed in the spring. His attempts at moderation are visible outside of that: Boyer’s abysmal Q2 fundraising – per his own words – came from not fundraising at all during the 5 month long legislative session despite campaign finance rules only banning lobbyist contributions during the session (and I guess that’s commendable self-policing), and on his website he stops just short of calling for abortion to be banned, which makes him Margaret fucking Sanger among the current AZ-GOP. That’s not to say that people shouldn’t support Ervin with all it takes – hell, if anything he’ll need more help to oust Boyer. Ultimately I think Ervin holds a narrow lead in this race with the absence of Quelland and with far better fundraising than what the LD20 slate had last year, but the election is still quite far away. If I had to pick one Democrat to win in this district, it’d be Schweibert. hunter15991 Rating: Primaries uncontested, Tilt Ervin, Tilt Schweibert, 2nd House uncontested
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My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution. Today I’m most interested in building reports, designing paid campaigns and helping with Instagram. I’ve compiled a few free tips for general marketing and SEO.
First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.
Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost. I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following. Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.
It’s better to get one click from a Facebook group dedicated to shoes than it is to get 100 clicks to a Facebook group dedicated to Tree’s for a shoe store. It will be cheaper and about 5000% more efficient. You would lose money on the tree group. That's a rough proverb for why you shouldn't just buy facebook or instagram, youtube ads without putting in a similiar level of funding towards targetting and direction.
I target groups through other groups. You can target parents through niche’s like Barbecue’s where the average participant is an affluent parent, you can target students through games or shoe groups where your average consumers are affluent students.
You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.
Collaboration** & Viral content
I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products. Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.
It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.
Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something. Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.
Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.
Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.
Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.
Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.
PM me if interested in my services or with questions.
Investing News Morning Roundup – October 1, 2020 The fourth quarter is dawning with optimism that an additional stimulus deal can be reached in Congress, with futures higher pre-market. Google relents and agrees to pay $1 billion to news organizations for content News companies have complained for years that Alphabet’s (GOOGL) Google uses their news content on its site without compensating them for that use. Now, Google has agreed to set up Google News Showcase to present that curated news content to users and pay for its use. Google has set aside $1 billion to launch the program in Brazil and Germany initially. The Google News Showcase product, which launches Thursday in Brazil and Germany, will display branded story panels curated by partner publishers, allowing them to highlight their content using timelines, bullets and related news articles. Panels will also link directly to the news publisher’s website, Google said. Google has long argued that publishers do not consider the value of the traffic Google generates for these news web sites. While over 200 news organizations have signed up to participate and Google is deciding who to partner with on a market-by-market basis, with a focus on newspapers or sources with established audiences, as well as significant local and regional news outlets, the company said. Facebook working to fully integrate Instagram and Messenger Facebook (FB) said some of its users can now send messages between Messenger and Instagram as it works to fully integrate its three platforms. Facebook announced plans for full integration back in 2019, saying it was integral to its plan to get users to engage with its platforms more. Facebook executives have warned that the project is a massive technical undertaking and will take years to complete, in part because the plan is to encrypt all messages between the three services so even Facebook can’t read them. Facebook is also considering adding a limited version of Messenger to Facebook’s main app as a way to drive engagement. Facebook said the project is a work in progress and given the scope of the technical work involved, the project is not yet half done. Tesla launched cheaper Model 3 in China with locally made batteries Tesla (TSLA) launched its first model in China with Chinese made batteries, allowing it to cut the price of the car by about 10%. The newest Model 3 will sell for about $36,800 after government subsidies. Tesla’s new powertrains are expected to include a cobalt-free lithium iron phosphate (LFP) battery made by Ningde, Fujian-based Contemporary Amperex Technology Co. Ltd (CATL), Bloomberg reports. After lowering the price on its website, Tesla said the newest Model 3 benefits “from advanced software technology and efficiency improvement.” Batteries had been supplied by Panasonic, (PCRFY) coming from Japan and Korea and made of nickel-cobalt. CATL supplies a wide range of battery types to automotive manufacturers. Twitter CEO Jack Dorsey criticizes Coinbase for its “No Politics” stance Coinbase CEO Brian Armstrong penned a blog post arguing that the company should be mission-focused and not “advocate for any particular causes or candidates internally that are unrelated to our mission, because it is a distraction.” Twitter (TWTR) CEO Jack Dorsey thinks that’s ridiculous and made his opinions clear to all. “Bitcoin is direct activism against an unverifiable and exclusionary financial system which negatively affects so much of our society,” Dorsey tweeted. In arguing for its his stance, Coinbase’s CEO said, “We’ve seen what internal strife at companies like Google (GOOGL) and Facebook (FB) can do to productivity,” Armstrong said in the post. “We are an intense culture, and we are an apolitical culture.” Another outage for Microsoft Office products Microsoft (MSFT) Outlook suffered a worldwide outage overnight, the second outage for Microsoft this week. The last outage affected Office 365, the latest is just Outlook. Microsoft tweeted the following, "We've determined that a recent configuration update to components that route user requests was the cause of impact. We've reverted the update and are monitoring the service for recovery."
Don't blindly follow a narrative, its bad for you and its bad for crypto in general
I mostly lurk around here but I see a pattern repeating over and over again here and in multiple communities so I have to post. I'm just posting this here because I appreciate the fact that this sub is a place of free speech and maybe something productive can come out from this post, while bitcoin is just fucking censorship, memes and moon/lambo posts. If you don't agree, write in the comments why, instead of downvoting. You don't have to upvote either, but when you downvote you are killing the opportunity to have discussion. If you downvote or comment that I'm wrong without providing any counterpoints you are no better than the BTC maxis you despise. In various communities I see a narrative being used to bring people in and making them follow something without thinking for themselves. In crypto I see this mostly in BTC vs BCH tribalistic arguments: - BTC community: "Everything that is not BTC is shitcoin." or more recently as stated by adam on twitter, "Everything that is not BTC is a ponzi scheme, even ETH.", "what is ETH supply?", and even that they are doing this for "altruistic" reasons, to "protect" the newcomers. Very convenient for them that they are protecting the newcomers by having them buy their bags - BCH community: "BTC maxis are dumb", "just increase block size and you will have truly p2p electronic cash", "It is just that simple, there are no trade offs", "if you don't agree with me you are a BTC maxi", "BCH is satoshi's vision for p2p electronic cash" It is not exclusive to crypto but also politics, and you see this over and over again on twitter and on reddit. My point is, that narratives are created so people don't have to think, they just choose a narrative that is easy to follow and makes sense for them, and stick with it. And people keep repeating these narratives to bring other people in, maybe by ignorance, because they truly believe it without questioning, or maybe by self interest, because they want to shill you their bags. Because this is BCH community, and because bitcoin is censored, so I can't post there about the problems in the BTC narrative (some of which are IMO correctly identified by BCH community), I will stick with the narrative I see in the BCH community. The culprit of this post was firstly this post by user u/scotty321"The BTC Paradox: “A 1 MB blocksize enables poor people to run their own node!” “Okay, then what?” “Poor people won’t be able to use the network!”". You will see many posts of this kind being made by u/Egon_1 also. Then you have also this comment in that thread by u/fuck_____________1 saying that people that want to run their own nodes are retarded and that there is no reason to want to do that. "Just trust block explorer websites". And the post and comment were highly upvoted. Really? You really think that there is no problem in having just a few nodes on the network? And that the only thing that secures the network are miners? As stated by user u/co1nsurf3r in that thread:
While I don't think that everybody needs to run a node, a full node does publish blocks it considers valid to other nodes. This does not amount to much if you only consider a single node in the network, but many "honest" full nodes in the network will reduce the probability of a valid block being withheld from the network by a collusion of "hostile" node operators.
But surely this will not get attention here, and will be downvoted by those people that promote the narrative that there is no trade off in increasing the blocksize and the people that don't see it are retarded or are btc maxis. The only narrative I stick to and have been for many years now is that cryptocurrency takes power from the government and gives power to the individual, so you are not restricted to your economy as you can participate in the global economy. There is also the narrative of banking the bankless, which I hope will come true, but it is not a use case we are seeing right now. Some people would argue that removing power from gov's is a bad thing, but you can't deny the fact that gov's can't control crypto (at least we would want them not to). But, if you really want the individuals to remain in control of their money and transact with anyone in the world, the network needs to be very resistant to any kind of attacks. How can you have p2p electronic cash if your network just has a handful couple of nodes and the chinese gov can locate them and just block communication to them? I'm not saying that this is BCH case, I'm just refuting the fact that there is no value in running your own node. If you are relying on block explorers, the gov can just block the communication to the block explorer websites. Then what? Who will you trust to get chain information? The nodes needs to be decentralized so if you take one node down, many more can appear so it is hard to censor and you don't have few points of failure. Right now BTC is focusing on that use case of being difficult to censor. But with that comes the problem that is very expensive to transact on the network, which breaks the purpose of anyone being able to participate. Obviously I do think that is also a major problem, and lightning network is awful right now and probably still years away of being usable, if it ever will. The best solution is up for debate, but thinking that you just have to increase the blocksize and there is no trade off is just naive or misleading. BCH is doing a good thing in trying to come with a solution that is inclusive and promotes cheap and fast transactions, but also don't forget centralization is a major concern and nothing to just shrug off. Saying that "a 1 MB blocksize enables poor people to run their own" and that because of that "Poor people won’t be able to use the network" is a misrepresentation designed to promote a narrative. Because 1MB is not to allow "poor" people to run their node, it is to facilitate as many people to run a node to promote decentralization and avoid censorship. Also an elephant in the room that you will not see being discussed in either BTC or BCH communities is that mining pools are heavily centralized. And I'm not talking about miners being mostly in china, but also that big pools control a lot of hashing power both in BTC and BCH, and that is terrible for the purpose of crypto. Other projects are trying to solve that. Will they be successful? I don't know, I hope so, because I don't buy into any narrative. There are many challenges and I want to see crypto succeed as a whole. As always guys, DYOR and always question if you are not blindly following a narrative. I'm sure I will be called BTC maxi but maybe some people will find value in this. Don't trust guys that are always posting silly "gocha's" against the other "tribe". EDIT: User u/ShadowOfHarbringer has pointed me to some threads that this has been discussed in the past and I will just put my take on them here for visibility, as I will be using this thread as a reference in future discussions I engage:
When there was only 2 nodes in the network, adding a third node increased redundancy and resiliency of the network as a whole in a significant way. When there is thousands of nodes in the network, adding yet another node only marginally increase the redundancy and resiliency of the network. So the question then becomes a matter of personal judgement of how much that added redundancy and resiliency is worth. For the absolutist, it is absolutely worth it and everyone on this planet should do their part.
What is the magical number of nodes that makes it counterproductive to add new nodes? Did he do any math? Does BCH achieve this holy grail safe number of nodes? Guess what, nobody knows at what number of nodes is starts to be marginally irrelevant to add new nodes. Even BTC today could still not have enough nodes to be safe. If you can't know for sure that you are safe, it is better to try to be safer than sorry. Thousands of nodes is still not enough, as I said, it is much cheaper to run a full node as it is to mine. If it costs millions in hash power to do a 51% attack on the block generation it means nothing if it costs less than $10k to run more nodes than there are in total in the network and cause havoc and slowing people from using the network. Or using bot farms to DDoS the 1000s of nodes in the network. Not all attacks are monetarily motivated. When you have governments with billions of dollars at their disposal and something that could threat their power they could do anything they could to stop people from using it, and the cheapest it is to do so the better
You should run a full node if you're a big business with e.g. >$100k/month in volume, or if you run a service that requires high fraud resistance and validation certainty for payments sent your way (e.g. an exchange). For most other users of Bitcoin, there's no good reason to run a full node unless you reel like it.
Shouldn't individuals benefit from fraud resistance too? Why just businesses?
Personally, I think it's a good idea to make sure that people can easily run a full node because they feel like it, and that it's desirable to keep full node resource requirements reasonable for an enthusiast/hobbyist whenever possible. This might seem to be at odds with the concept of making a worldwide digital cash system in which all transactions are validated by everybody, but after having done the math and some of the code myself, I believe that we should be able to have our cake and eat it too.
This is recurrent argument, but also no math provided, "just trust me I did the math"
The biggest reason individuals may want to run their own node is to increase their privacy. SPV wallets rely on others (nodes or ElectronX servers) who may learn their addresses.
It is a reason and valid one but not the biggest reason
If you do it for fun and experimental it good. If you do it for extra privacy it's ok. If you do it to help the network don't. You are just slowing down miners and exchanges.
Yes it will slow down the network, but that shows how people just don't get the the trade off they are doing
I will just copy/paste what Satoshi Nakamoto said in his own words. "The current system where every user is a network node is not the intended configuration for large scale. That would be like every Usenet user runs their own NNTP server."
Another "it is all or nothing argument" and quoting satoshi to try and prove their point. Just because every user doesn't need to be also a full node doesn't mean that there aren't serious risks for having few nodes
For this to have any importance in practice, all of the miners, all of the exchanges, all of the explorers and all of the economic nodes should go rogue all at once. Collude to change consensus. If you have a node you can detect this. It doesn't do much, because such a scenario is impossible in practice.
Not true because as I said, you can DDoS the current nodes or run more malicious nodes than that there currently are, because is cheap to do so
Non-mining nodes don't contribute to adding data to the blockchain ledger, but they do play a part in propagating transactions that aren't yet in blocks (the mempool). Bitcoin client implementations can have different validations for transactions they see outside of blocks and transactions they see inside of blocks; this allows for "soft forks" to add new types of transactions without completely breaking older clients (while a transaction is in the mempool, a node receiving a transaction that's a new/unknown type could drop it as not a valid transaction (not propagate it to its peers), but if that same transaction ends up in a block and that node receives the block, they accept the block (and the transaction in it) as valid (and therefore don't get left behind on the blockchain and become a fork). The participation in the mempool is a sort of "herd immunity" protection for the network, and it was a key talking point for the "User Activated Soft Fork" (UASF) around the time the Segregated Witness feature was trying to be added in. If a certain percentage of nodes updated their software to not propagate certain types of transactions (or not communicate with certain types of nodes), then they can control what gets into a block (someone wanting to get that sort of transaction into a block would need to communicate directly to a mining node, or communicate only through nodes that weren't blocking that sort of transaction) if a certain threshold of nodes adheres to those same validation rules. It's less specific than the influence on the blockchain data that mining nodes have, but it's definitely not nothing.
The first reasonable comment in that thread but is deep down there with only 1 upvote
The addition of non-mining nodes does not add to the efficiency of the network, but actually takes away from it because of the latency issue.
That is true and is actually a trade off you are making, sacrificing security to have scalability
The addition of non-mining nodes has little to no effect on security, since you only need to destroy mining ones to take down the network
It is true that if you destroy mining nodes you take down the network from producing new blocks (temporarily), even if you have a lot of non mining nodes. But, it still better than if you take down the mining nodes who are also the only full nodes. If the miners are not the only full nodes, at least you still have full nodes with the blockchain data so new miners can download it and join. If all the miners are also the full nodes and you take them down, where will you get all the past blockchain data to start mining again? Just pray that the miners that were taken down come back online at some point in the future?
The real limiting factor is ISP's: Imagine a situation where one service provider defrauds 4000 different nodes. Did the excessive amount of nodes help at all, when they have all been defrauded by the same service provider? If there are only 30 ISP's in the world, how many nodes do we REALLY need?
You cant defraud if the connection is encrypted. Use TOR for example, it is hard for ISP's to know what you are doing.
Satoshi specifically said in the white paper that after a certain point, number of nodes needed plateaus, meaning after a certain point, adding more nodes is actually counterintuitive, which we also demonstrated. (the latency issue). So, we have adequately demonstrated why running non-mining nodes does not add additional value or security to the network.
Again, what is the number of nodes that makes it counterproductive? Did he do any math?
There's also the matter of economically significant nodes and the role they play in consensus. Sure, nobody cares about your average joe's "full node" where he is "keeping his own ledger to keep the miners honest", as it has no significance to the economy and the miners couldn't give a damn about it. However, if say some major exchanges got together to protest a miner activated fork, they would have some protest power against that fork because many people use their service. Of course, there still needs to be miners running on said "protest fork" to keep the chain running, but miners do follow the money and if they got caught mining a fork that none of the major exchanges were trading, they could be coaxed over to said "protest fork".
In consensus, what matters about nodes is only the number, economical power of the node doesn't mean nothing, the protocol doesn't see the net worth of the individual or organization running that node.
Running a full node that is not mining and not involved is spending or receiving payments is of very little use. It helps to make sure network traffic is broadcast, and is another copy of the blockchain, but that is all (and is probably not needed in a healthy coin with many other nodes)
He gets it right (broadcasting transaction and keeping a copy of the blockchain) but he dismisses the importance of it
Hey all, I've been researching coins since 2017 and have gone through 100s of them in the last 3 years. I got introduced to blockchain via Bitcoin of course, analyzed Ethereum thereafter and from that moment I have a keen interest in smart contact platforms. I’m passionate about Ethereum but I find Zilliqa to have a better risk-reward ratio. Especially because Zilliqa has found an elegant balance between being secure, decentralized and scalable in my opinion.
Below I post my analysis of why from all the coins I went through I’m most bullish on Zilliqa (yes I went through Tezos, EOS, NEO, VeChain, Harmony, Algorand, Cardano etc.). Note that this is not investment advice and although it's a thorough analysis there is obviously some bias involved. Looking forward to what you all think!
Fun fact: the name Zilliqa is a play on ‘silica’ silicon dioxide which means “Silicon for the high-throughput consensus computer.”
This post is divided into (i) Technology, (ii) Business & Partnerships, and (iii) Marketing & Community. I’ve tried to make the technology part readable for a broad audience. If you’ve ever tried understanding the inner workings of Bitcoin and Ethereum you should be able to grasp most parts. Otherwise, just skim through and once you are zoning out head to the next part.
Technology and some more:
The technology is one of the main reasons why I’m so bullish on Zilliqa. First thing you see on their website is: “Zilliqa is a high-performance, high-security blockchain platform for enterprises and next-generation applications.” These are some bold statements.
Before we deep dive into the technology let’s take a step back in time first as they have quite the history. The initial research paper from which Zilliqa originated dates back to August 2016: Elastico: A Secure Sharding Protocol For Open Blockchains where Loi Luu (Kyber Network) is one of the co-authors. Other ideas that led to the development of what Zilliqa has become today are: Bitcoin-NG, collective signing CoSi, ByzCoin and Omniledger.
The technical white paper was made public in August 2017 and since then they have achieved everything stated in the white paper and also created their own open source intermediate level smart contract language called Scilla (functional programming language similar to OCaml) too.
Mainnet is live since the end of January 2019 with daily transaction rates growing continuously. About a week ago mainnet reached 5 million transactions, 500.000+ addresses in total along with 2400 nodes keeping the network decentralized and secure. Circulating supply is nearing 11 billion and currently only mining rewards are left. The maximum supply is 21 billion with annual inflation being 7.13% currently and will only decrease with time.
Zilliqa realized early on that the usage of public cryptocurrencies and smart contracts were increasing but decentralized, secure, and scalable alternatives were lacking in the crypto space. They proposed to apply sharding onto a public smart contract blockchain where the transaction rate increases almost linear with the increase in the amount of nodes. More nodes = higher transaction throughput and increased decentralization. Sharding comes in many forms and Zilliqa uses network-, transaction- and computational sharding. Network sharding opens up the possibility of using transaction- and computational sharding on top. Zilliqa does not use state sharding for now. We’ll come back to this later.
Before we continue dissecting how Zilliqa achieves such from a technological standpoint it’s good to keep in mind that a blockchain being decentralised and secure and scalable is still one of the main hurdles in allowing widespread usage of decentralised networks. In my opinion this needs to be solved first before blockchains can get to the point where they can create and add large scale value. So I invite you to read the next section to grasp the underlying fundamentals. Because after all these premises need to be true otherwise there isn’t a fundamental case to be bullish on Zilliqa, right?
Down the rabbit hole
How have they achieved this? Let’s define the basics first: key players on Zilliqa are the users and the miners. A user is anybody who uses the blockchain to transfer funds or run smart contracts. Miners are the (shard) nodes in the network who run the consensus protocol and get rewarded for their service in Zillings (ZIL). The mining network is divided into several smaller networks called shards, which is also referred to as ‘network sharding’. Miners subsequently are randomly assigned to a shard by another set of miners called DS (Directory Service) nodes. The regular shards process transactions and the outputs of these shards are eventually combined by the DS shard as they reach consensus on the final state. More on how these DS shards reach consensus (via pBFT) will be explained later on.
The Zilliqa network produces two types of blocks: DS blocks and Tx blocks. One DS Block consists of 100 Tx Blocks. And as previously mentioned there are two types of nodes concerned with reaching consensus: shard nodes and DS nodes. Becoming a shard node or DS node is being defined by the result of a PoW cycle (Ethash) at the beginning of the DS Block. All candidate mining nodes compete with each other and run the PoW (Proof-of-Work) cycle for 60 seconds and the submissions achieving the highest difficulty will be allowed on the network. And to put it in perspective: the average difficulty for one DS node is ~ 2 Th/s equaling 2.000.000 Mh/s or 55 thousand+ GeForce GTX 1070 / 8 GB GPUs at 35.4 Mh/s. Each DS Block 10 new DS nodes are allowed. And a shard node needs to provide around 8.53 GH/s currently (around 240 GTX 1070s). Dual mining ETH/ETC and ZIL is possible and can be done via mining software such as Phoenix and Claymore. There are pools and if you have large amounts of hashing power (Ethash) available you could mine solo.
The PoW cycle of 60 seconds is a peak performance and acts as an entry ticket to the network. The entry ticket is called a sybil resistance mechanism and makes it incredibly hard for adversaries to spawn lots of identities and manipulate the network with these identities. And after every 100 Tx Blocks which corresponds to roughly 1,5 hour this PoW process repeats. In between these 1,5 hour, no PoW needs to be done meaning Zilliqa’s energy consumption to keep the network secure is low. For more detailed information on how mining works click here. Okay, hats off to you. You have made it this far. Before we go any deeper down the rabbit hole we first must understand why Zilliqa goes through all of the above technicalities and understand a bit more what a blockchain on a more fundamental level is. Because the core of Zilliqa’s consensus protocol relies on the usage of pBFT (practical Byzantine Fault Tolerance) we need to know more about state machines and their function. Navigate to Viewblock, a Zilliqa block explorer, and just come back to this article. We will use this site to navigate through a few concepts.
We have established that Zilliqa is a public and distributed blockchain. Meaning that everyone with an internet connection can send ZILs, trigger smart contracts, etc. and there is no central authority who fully controls the network. Zilliqa and other public and distributed blockchains (like Bitcoin and Ethereum) can also be defined as state machines.
Taking the liberty of paraphrasing examples and definitions given by Samuel Brooks’ medium article, he describes the definition of a blockchain (like Zilliqa) as: “A peer-to-peer, append-only datastore that uses consensus to synchronize cryptographically-secure data”.
Next, he states that: "blockchains are fundamentally systems for managing valid state transitions”. For some more context, I recommend reading the whole medium article to get a better grasp of the definitions and understanding of state machines. Nevertheless, let’s try to simplify and compile it into a single paragraph. Take traffic lights as an example: all its states (red, amber, and green) are predefined, all possible outcomes are known and it doesn’t matter if you encounter the traffic light today or tomorrow. It will still behave the same. Managing the states of a traffic light can be done by triggering a sensor on the road or pushing a button resulting in one traffic lights’ state going from green to red (via amber) and another light from red to green.
With public blockchains like Zilliqa, this isn’t so straightforward and simple. It started with block #1 almost 1,5 years ago and every 45 seconds or so a new block linked to the previous block is being added. Resulting in a chain of blocks with transactions in it that everyone can verify from block #1 to the current #647.000+ block. The state is ever changing and the states it can find itself in are infinite. And while the traffic light might work together in tandem with various other traffic lights, it’s rather insignificant comparing it to a public blockchain. Because Zilliqa consists of 2400 nodes who need to work together to achieve consensus on what the latest valid state is while some of these nodes may have latency or broadcast issues, drop offline or are deliberately trying to attack the network, etc.
Now go back to the Viewblock page take a look at the amount of transaction, addresses, block and DS height and then hit refresh. Obviously as expected you see new incremented values on one or all parameters. And how did the Zilliqa blockchain manage to transition from a previous valid state to the latest valid state? By using pBFT to reach consensus on the latest valid state.
After having obtained the entry ticket, miners execute pBFT to reach consensus on the ever-changing state of the blockchain. pBFT requires a series of network communication between nodes, and as such there is no GPU involved (but CPU). Resulting in the total energy consumed to keep the blockchain secure, decentralized and scalable being low.
pBFT stands for practical Byzantine Fault Tolerance and is an optimization on the Byzantine Fault Tolerant algorithm. To quote Blockonomi: “In the context of distributed systems, Byzantine Fault Tolerance is the ability of a distributed computer network to function as desired and correctly reach a sufficient consensus despite malicious components (nodes) of the system failing or propagating incorrect information to other peers.” Zilliqa is such a distributed computer network and depends on the honesty of the nodes (shard and DS) to reach consensus and to continuously update the state with the latest block. If pBFT is a new term for you I can highly recommend the Blockonomi article.
The idea of pBFT was introduced in 1999 - one of the authors even won a Turing award for it - and it is well researched and applied in various blockchains and distributed systems nowadays. If you want more advanced information than the Blockonomi link provides click here. And if you’re in between Blockonomi and the University of Singapore read the Zilliqa Design Story Part 2 dating from October 2017. Quoting from the Zilliqa tech whitepaper: “pBFT relies upon a correct leader (which is randomly selected) to begin each phase and proceed when the sufficient majority exists. In case the leader is byzantine it can stall the entire consensus protocol. To address this challenge, pBFT offers a view change protocol to replace the byzantine leader with another one.”
pBFT can tolerate ⅓ of the nodes being dishonest (offline counts as Byzantine = dishonest) and the consensus protocol will function without stalling or hiccups. Once there are more than ⅓ of dishonest nodes but no more than ⅔ the network will be stalled and a view change will be triggered to elect a new DS leader. Only when more than ⅔ of the nodes are dishonest (66%) double-spend attacks become possible.
If the network stalls no transactions can be processed and one has to wait until a new honest leader has been elected. When the mainnet was just launched and in its early phases, view changes happened regularly. As of today the last stalling of the network - and view change being triggered - was at the end of October 2019.
Another benefit of using pBFT for consensus besides low energy is the immediate finality it provides. Once your transaction is included in a block and the block is added to the chain it’s done. Lastly, take a look at this article where three types of finality are being defined: probabilistic, absolute and economic finality. Zilliqa falls under the absolute finality (just like Tendermint for example). Although lengthy already we skipped through some of the inner workings from Zilliqa’s consensus: read the Zilliqa Design Story Part 3 and you will be close to having a complete picture on it. Enough about PoW, sybil resistance mechanism, pBFT, etc. Another thing we haven’t looked at yet is the amount of decentralization.
Currently, there are four shards, each one of them consisting of 600 nodes. 1 shard with 600 so-called DS nodes (Directory Service - they need to achieve a higher difficulty than shard nodes) and 1800 shard nodes of which 250 are shard guards (centralized nodes controlled by the team). The amount of shard guards has been steadily declining from 1200 in January 2019 to 250 as of May 2020. On the Viewblock statistics, you can see that many of the nodes are being located in the US but those are only the (CPU parts of the) shard nodes who perform pBFT. There is no data from where the PoW sources are coming. And when the Zilliqa blockchain starts reaching its transaction capacity limit, a network upgrade needs to be executed to lift the current cap of maximum 2400 nodes to allow more nodes and formation of more shards which will allow to network to keep on scaling according to demand. Besides shard nodes there are also seed nodes. The main role of seed nodes is to serve as direct access points (for end-users and clients) to the core Zilliqa network that validates transactions. Seed nodes consolidate transaction requests and forward these to the lookup nodes (another type of nodes) for distribution to the shards in the network. Seed nodes also maintain the entire transaction history and the global state of the blockchain which is needed to provide services such as block explorers. Seed nodes in the Zilliqa network are comparable to Infura on Ethereum.
The seed nodes were first only operated by Zilliqa themselves, exchanges and Viewblock. Operators of seed nodes like exchanges had no incentive to open them for the greater public. They were centralised at first. Decentralisation at the seed nodes level has been steadily rolled out since March 2020 ( Zilliqa Improvement Proposal 3 ). Currently the amount of seed nodes is being increased, they are public-facing and at the same time PoS is applied to incentivize seed node operators and make it possible for ZIL holders to stake and earn passive yields. Important distinction: seed nodes are not involved with consensus! That is still PoW as entry ticket and pBFT for the actual consensus.
5% of the block rewards are being assigned to seed nodes (from the beginning in 2019) and those are being used to pay out ZIL stakers. The 5% block rewards with an annual yield of 10.03% translate to roughly 610 MM ZILs in total that can be staked. Exchanges use the custodial variant of staking and wallets like Moonlet will use the non-custodial version (starting in Q3 2020). Staking is being done by sending ZILs to a smart contract created by Zilliqa and audited by Quantstamp.
With a high amount of DS; shard nodes and seed nodes becoming more decentralized too, Zilliqa qualifies for the label of decentralized in my opinion.
Generalized: programming languages can be divided into being ‘object-oriented’ or ‘functional’. Here is an ELI5 given by software development academy: * “all programs have two basic components, data – what the program knows – and behavior – what the program can do with that data. So object-oriented programming states that combining data and related behaviors in one place, is called “object”, which makes it easier to understand how a particular program works. On the other hand, functional programming argues that data and behavior are different things and should be separated to ensure their clarity.” *
Scilla is on the functional side and shares similarities with OCaml: OCaml is a general-purpose programming language with an emphasis on expressiveness and safety. It has an advanced type system that helps catch your mistakes without getting in your way. It's used in environments where a single mistake can cost millions and speed matters, is supported by an active community, and has a rich set of libraries and development tools. For all its power, OCaml is also pretty simple, which is one reason it's often used as a teaching language.
Scilla is blockchain agnostic, can be implemented onto other blockchains as well, is recognized by academics and won a so-called Distinguished Artifact Award award at the end of last year.
One of the reasons why the Zilliqa team decided to create their own programming language focused on preventing smart contract vulnerabilities is that adding logic on a blockchain, programming, means that you cannot afford to make mistakes. Otherwise, it could cost you. It’s all great and fun blockchains being immutable but updating your code because you found a bug isn’t the same as with a regular web application for example. And with smart contracts, it inherently involves cryptocurrencies in some form thus value.
Another difference with programming languages on a blockchain is gas. Every transaction you do on a smart contract platform like Zilliqa or Ethereum costs gas. With gas you basically pay for computational costs. Sending a ZIL from address A to address B costs 0.001 ZIL currently. Smart contracts are more complex, often involve various functions and require more gas (if gas is a new concept click here ).
So with Scilla, similar to Solidity, you need to make sure that “every function in your smart contract will run as expected without hitting gas limits. An improper resource analysis may lead to situations where funds may get stuck simply because a part of the smart contract code cannot be executed due to gas limits. Such constraints are not present in traditional software systems”.Scilla design story part 1
Some examples of smart contract issues you’d want to avoid are: leaking funds, ‘unexpected changes to critical state variables’ (example: someone other than you setting his or her address as the owner of the smart contract after creation) or simply killing a contract.
Scilla also allows for formal verification. Wikipedia to the rescue: In the context of hardware and software systems, formal verification is the act of proving or disproving the correctness of intended algorithms underlying a system with respect to a certain formal specification or property, using formal methods of mathematics.
Formal verification can be helpful in proving the correctness of systems such as: cryptographic protocols, combinational circuits, digital circuits with internal memory, and software expressed as source code.
“Scilla is being developed hand-in-hand with formalization of its semantics and its embedding into the Coq proof assistant — a state-of-the art tool for mechanized proofs about properties of programs.”
Simply put, with Scilla and accompanying tooling developers can be mathematically sure and proof that the smart contract they’ve written does what he or she intends it to do.
Smart contract on a sharded environment and state sharding
There is one more topic I’d like to touch on: smart contract execution in a sharded environment (and what is the effect of state sharding). This is a complex topic. I’m not able to explain it any easier than what is posted here. But I will try to compress the post into something easy to digest.
Earlier on we have established that Zilliqa can process transactions in parallel due to network sharding. This is where the linear scalability comes from. We can define simple transactions: a transaction from address A to B (Category 1), a transaction where a user interacts with one smart contract (Category 2) and the most complex ones where triggering a transaction results in multiple smart contracts being involved (Category 3). The shards are able to process transactions on their own without interference of the other shards. With Category 1 transactions that is doable, with Category 2 transactions sometimes if that address is in the same shard as the smart contract but with Category 3 you definitely need communication between the shards. Solving that requires to make a set of communication rules the protocol needs to follow in order to process all transactions in a generalised fashion.
There is no strict defined roadmap but here are topics being worked on. And via the Zilliqa website there is also more information on the projects they are working on.
Business & Partnerships
It’s not only technology in which Zilliqa seems to be excelling as their ecosystem has been expanding and starting to grow rapidly. The project is on a mission to provide OpenFinance (OpFi) to the world and Singapore is the right place to be due to its progressive regulations and futuristic thinking. Singapore has taken a proactive approach towards cryptocurrencies by introducing the Payment Services Act 2019 (PS Act). Among other things, the PS Act will regulate intermediaries dealing with certain cryptocurrencies, with a particular focus on consumer protection and anti-money laundering. It will also provide a stable regulatory licensing and operating framework for cryptocurrency entities, effectively covering all crypto businesses and exchanges based in Singapore. According to PWC 82% of the surveyed executives in Singapore reported blockchain initiatives underway and 13% of them have already brought the initiatives live to the market. There is also an increasing list of organizations that are starting to provide digital payment services. Moreover, Singaporean blockchain developers Building Cities Beyond has recently created an innovation $15 million grant to encourage development on its ecosystem. This all suggests that Singapore tries to position itself as (one of) the leading blockchain hubs in the world.
Zilliqa seems to already take advantage of this and recently helped launch Hg Exchange on their platform, together with financial institutions PhillipCapital, PrimePartners and Fundnel. Hg Exchange, which is now approved by the Monetary Authority of Singapore (MAS), uses smart contracts to represent digital assets. Through Hg Exchange financial institutions worldwide can use Zilliqa's safe-by-design smart contracts to enable the trading of private equities. For example, think of companies such as Grab, Airbnb, SpaceX that are not available for public trading right now. Hg Exchange will allow investors to buy shares of private companies & unicorns and capture their value before an IPO. Anquan, the main company behind Zilliqa, has also recently announced that they became a partner and shareholder in TEN31 Bank, which is a fully regulated bank allowing for tokenization of assets and is aiming to bridge the gap between conventional banking and the blockchain world. If STOs, the tokenization of assets, and equity trading will continue to increase, then Zilliqa’s public blockchain would be the ideal candidate due to its strategic positioning, partnerships, regulatory compliance and the technology that is being built on top of it.
What is also very encouraging is their focus on banking the un(der)banked. They are launching a stablecoin basket starting with XSGD. As many of you know, stablecoins are currently mostly used for trading. However, Zilliqa is actively trying to broaden the use case of stablecoins. I recommend everybody to read this text that Amrit Kumar wrote (one of the co-founders). These stablecoins will be integrated in the traditional markets and bridge the gap between the crypto world and the traditional world. This could potentially revolutionize and legitimise the crypto space if retailers and companies will for example start to use stablecoins for payments or remittances, instead of it solely being used for trading.
Zilliqa also released their DeFi strategic roadmap (dating November 2019) which seems to be aligning well with their OpFi strategy. A non-custodial DEX is coming to Zilliqa made by Switcheo which allows cross-chain trading (atomic swaps) between ETH, EOS and ZIL based tokens. They also signed a Memorandum of Understanding for a (soon to be announced) USD stablecoin. And as Zilliqa is all about regulations and being compliant, I’m speculating on it to be a regulated USD stablecoin. Furthermore, XSGD is already created and visible on block explorer and XIDR (Indonesian Stablecoin) is also coming soon via StraitsX. Here also an overview of the Tech Stack for Financial Applications from September 2019. Further quoting Amrit Kumar on this:
There are two basic building blocks in DeFi/OpFi though: 1) stablecoins as you need a non-volatile currency to get access to this market and 2) a dex to be able to trade all these financial assets. The rest are built on top of these blocks.
So far, together with our partners and community, we have worked on developing these building blocks with XSGD as a stablecoin. We are working on bringing a USD-backed stablecoin as well. We will soon have a decentralised exchange developed by Switcheo. And with HGX going live, we are also venturing into the tokenization space. More to come in the future.”
Additionally, they also have this ZILHive initiative that injects capital into projects. There have been already 6 waves of various teams working on infrastructure, innovation and research, and they are not from ASEAN or Singapore only but global: see Grantees breakdown by country. Over 60 project teams from over 20 countries have contributed to Zilliqa's ecosystem. This includes individuals and teams developing wallets, explorers, developer toolkits, smart contract testing frameworks, dapps, etc. As some of you may know, Unstoppable Domains (UD) blew up when they launched on Zilliqa. UD aims to replace cryptocurrency addresses with a human-readable name and allows for uncensorable websites. Zilliqa will probably be the only one able to handle all these transactions onchain due to ability to scale and its resulting low fees which is why the UD team launched this on Zilliqa in the first place. Furthermore, Zilliqa also has a strong emphasis on security, compliance, and privacy, which is why they partnered with companies like Elliptic, ChainSecurity (part of PwC Switzerland), and Incognito. Their sister company Aqilliz (Zilliqa spelled backwards) focuses on revolutionizing the digital advertising space and is doing interesting things like using Zilliqa to track outdoor digital ads with companies like Foodpanda.
Zilliqa is listed on nearly all major exchanges, having several different fiat-gateways and recently have been added to Binance’s margin trading and futures trading with really good volume. They also have a very impressive team with good credentials and experience. They don't just have “tech people”. They have a mix of tech people, business people, marketeers, scientists, and more. Naturally, it's good to have a mix of people with different skill sets if you work in the crypto space.
Marketing & Community
Zilliqa has a very strong community. If you just follow their Twitter their engagement is much higher for a coin that has approximately 80k followers. They also have been ‘coin of the day’ by LunarCrush many times. LunarCrush tracks real-time cryptocurrency value and social data. According to their data, it seems Zilliqa has a more fundamental and deeper understanding of marketing and community engagement than almost all other coins. While almost all coins have been a bit frozen in the last months, Zilliqa seems to be on its own bull run. It was somewhere in the 100s a few months ago and is currently ranked #46 on CoinGecko. Their official Telegram also has over 20k people and is very active, and their community channel which is over 7k now is more active and larger than many other official channels. Their local communities also seem to be growing.
Moreover, their community started ‘Zillacracy’ together with the Zilliqa core team ( see www.zillacracy.com ). It’s a community-run initiative where people from all over the world are now helping with marketing and development on Zilliqa. Since its launch in February 2020 they have been doing a lot and will also run their own non-custodial seed node for staking. This seed node will also allow them to start generating revenue for them to become a self sustaining entity that could potentially scale up to become a decentralized company working in parallel with the Zilliqa core team. Comparing it to all the other smart contract platforms (e.g. Cardano, EOS, Tezos etc.) they don't seem to have started a similar initiative (correct me if I’m wrong though). This suggests in my opinion that these other smart contract platforms do not fully understand how to utilize the ‘power of the community’. This is something you cannot ‘buy with money’ and gives many projects in the space a disadvantage.
Zilliqa also released two social products called SocialPay and Zeeves. SocialPay allows users to earn ZILs while tweeting with a specific hashtag. They have recently used it in partnership with the Singapore Red Cross for a marketing campaign after their initial pilot program. It seems like a very valuable social product with a good use case. I can see a lot of traditional companies entering the space through this product, which they seem to suggest will happen. Tokenizing hashtags with smart contracts to get network effect is a very smart and innovative idea.
Regarding Zeeves, this is a tipping bot for Telegram. They already have 1000s of signups and they plan to keep upgrading it for more and more people to use it (e.g. they recently have added a quiz features). They also use it during AMAs to reward people in real-time. It’s a very smart approach to grow their communities and get familiar with ZIL. I can see this becoming very big on Telegram. This tool suggests, again, that the Zilliqa team has a deeper understanding of what the crypto space and community needs and is good at finding the right innovative tools to grow and scale.
To be honest, I haven’t covered everything (i’m also reaching the character limited haha). So many updates happening lately that it's hard to keep up, such as the International Monetary Fund mentioning Zilliqa in their report, custodial and non-custodial Staking, Binance Margin, Futures, Widget, entering the Indian market, and more. The Head of Marketing Colin Miles has also released this as an overview of what is coming next. And last but not least, Vitalik Buterin has been mentioning Zilliqa lately acknowledging Zilliqa and mentioning that both projects have a lot of room to grow. There is much more info of course and a good part of it has been served to you on a silver platter. I invite you to continue researching by yourself :-) And if you have any comments or questions please post here!
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